An interesting aspect of intellectual property law is that famous trademarks are treated differently from the other trademarks. They receive enhanced protection and have a wide range of exclusive rights. The reason for such ‘favouritism’ is that the trademarks are practically known by all.
Their popularity makes them more likely to be recognized by the public therefore they are provided with an extra layer of protection. This blog will contain 50 examples of famous trademarks.
1. Coca-Cola
Coca-Cola is a widely recognized soft drink brand around the globe. It was established in 1886 and the red-and-white combination in the logo has been used in different ways ever since. The brand is worth approximately $74 billion.
2. Nike
Nike is considered a leader in athletic apparel and sports footwear. The company was established in 1964, and the logo of the ‘check’ sign was introduced in 1971. Since its establishment, the company has generated billions of dollars of revenue annually and is widely used by famous athletes.
3. McDonald’s
McDonald’s is a global brand known for being a fast food chain. The company was established in 1940 and its famous logo comprising of the golden arches was introduced in 1962. The brand has over 36,000 branches around the globe in more than 100 countries.
4. Mercedes-Benz
Mercedes-Benz is a German-based luxury automobile company. Its trademark comprising of three-pointed star within a circle is automatically recognized by the public to be belonging to this automobile company.
5. Apple
Apple is considered to be the most valuable tech company around the globe, famous for its electronic products including iPhone, iPad, MacBook, etc. The company is identified by its iconic bitten apple logo and has a worth of over $1 trillion.
6. Rolex
Rolex is a known name in the world of luxury watchmaking. It was founded in 1905 and manufactured watches which are known for their masterful engineering and elegant design.
7. Barbie
Barbie is a popular franchise known for its Barbie doll around the globe. Introduced by Mattel in 1959, it was recognized by its trademarked logo containing pink cursive font for the word Barbie.
8. Porsche
Porsche is another German automobile company established in 1931. The brand is known for its sports cars, SUVs, and sedans.
9. Starbucks
Starbucks is a coffeehouse brand established in 1971. The brand is recognised by its trademark containing the green mermaid and has stores in more than 50 countries.
10. Microsoft
Microsoft is another tech giant known globally for its software such as Powerpoint, Excel, MSN, Vista, Windows XP, Office 365, Xbox, and more. The four-colored square logo of the company represents diversity, adaptability, and a user-centric approach.
11. Meta
Meta was a rebranding of Facebook to conquer the world of metaverse and virtual reality. The trademark is simple yet thought-provoking, depicting the new broad and forward-thinking approach.
12. Tesla
Tesla is not just another famous automobile manufacturer but a revolution personified. The trademark comprises the letter ‘T’ which is recognized around the world as the representative of the famous electric car brand.
13. Louis Vuitton
The brand is identified by its signature trademark ‘LV’ – the letters crossing over each other – and is symbolic of the luxury fashion brand around the globe.
14. Google
A tech giant known in every part of the globe, Google has established and affirmed its trademark in the tech world for not just being a leading search engine but also as a major player in various internet services, including advertising, cloud computing, and software.
15. Amazon
Amazon’s trademark is famous across the world for being a leader in e-commerce, cloud computing, and digital streaming. The brand envisions itself to be a leading customer-centric company where everything is available from A to Z (hence the logo).
16. Toyota
The brand is known worldwide for being another leading automotive manufacturing company. The trademark represents a brand whose vision is to provide reliable vehicles comprising of the hybrid technology across all of its ranges.
17. Samsung
A major player in the smartphone industry and a leading rival of Apple, Samsung is famous for its innovative smartphone ranges, TVs, and home appliances.
18. Disney
Disney is a leading name in the entertainment industry known for being a family-oriented brand. The trademark ‘Disney’ represents a world which manifests itself in the form of movies, theme parks, and media networks.
19. BMW
BMW is another luxury automobile brand known for its famous slogan “The ultimate driving machine”. The blue and white rounded logo is representative of the company’s Bavarian heritage and engineering expertise.
20. Adidas
Adidas is another famous sportswear brand known for its high-end and reliable sports apparel and footwear. The three-stripes trademark depicts the brand’s commitment to helping athletes perform at their best.
21. Visa
Visa is world-famous for being a reliable electronic payment system, enabling secure and reliable transactions worldwide. The trademark is automatically recognized by consumers as a trustworthy and convenient brand.
22. Honda
Honda is another leading automotive and motorcycle manufacturing company represented by the stylized “H” logo. The company is known for the availability of vehicles across all ranges – from affordable to luxury models.
23. Pepsi
Pepsi is a major global soft drink brand and a renowned rival of Coca-Cola. The Pepsi Globe logo represents a brand known for its refreshing taste and global presence.
24. IBM
IBM is known for being a pioneer in computing and technology and building a legacy through innovation in software, hardware, and IT services. The striped IBM trademark reflects the brand’s precision, professionalism, and global reach.
25. Intel
Intel is known to be a semiconductor manufacturing company, being the backbone of numerous computing devices across the globe. The Intel trademark signifies the brand’s focus on driving and promoting technological developments.
26. Sony
The trademark of Sony also comes under the famous trademarks. Sony is known as a global leader in electronics, gaming, and entertainment, and is famous for products like PlayStation and Bravia.
27. HP (Hewlett-Packard)
HP is amongst the leading manufacturers of personal computers, printers, and IT services. The logo – the acronym for Hewlett-Packard designed in a simplistic style – is representative of the brand’s focus on innovation, reliability, and customer satisfaction.
28. L’Oréal Paris
L’Oréal is world-famous for being a cosmetic brand, having makeup, skincare and haircare lines in all ranges. The brand’s trademark represents its dedication to promoting innovation, quality, and beauty.
29. Nestlé
Nestlé is a global company and a leader in nutrition, health, and wellness, known famously for its products like KitKat and Nescafé. Its logo is symbolic of the brand’s nurturing approach and commitment to family well-being.
30. Ferrari
Ferrari is associated with high-performance sports cars equipped with both mechanics and luxury. Its Prancing Horse trademark represents speed, power, and the brand’s focus on luxury.
31. Chanel
Chanel is a luxury fashion brand globally known for its timeless and sophisticated designs, particularly in haute couture, accessories, and fragrances. The brand is represented by a Double C logo which symbolizes elegance, sophistication, and luxury.
32. Nissan
Nissan is a major automobile manufacturing company known for its innovative technology and reliable vehicles and is represented by a logo consisting of its name designed in a simplistic style.
33. Walmart
Walmart is a renowned retail store chain in the USA based on the “Everyday Low Prices” model. Its logo consisting of its name and an asterisk-like sunburst represents affordability and a wide range of products under one roof.
34. Ford
Ford’s legacy in automotive manufacturing and innovation is based on its unique line of luxury vehicles like the Mustang. Its trademark is considered as famous in the US and is a depiction of the American manufacturing strength.
35. JPMorgan Chase
JPMorgan Chase is a leading bank in the US and is considered to be the same globally by having the largest market capitalization. Its trademark is considered to be famous as it’s automatically recognized by the public and is known for aligning traditional banking with modern digital solutions.
36. Procter & Gamble (P&G)
P&G is a famous brand known by every household in the US due to their household care products. Their trademark portfolio includes renowned brands like Tide detergent, Pampers diapers, and Gillette razors.
37. Johnson & Johnson
Johnson & Johnson is another leading household and everyday care items brand. Its trademark is famous for its household essentials like Band-Aid, Tylenol, and Neutrogena.
38. Pfizer
Pfizer is known to be the flagbearer of pharmaceutical R&D, from creating medical solutions for common illnesses to partnering with BioNTech for the COVID-19 vaccine. Its trademark is the epitome of public trust in medical advancements and public health.
39. Cisco
The Cisco Systems trademark is another publicly known in the digital world. The brand plays a major role in the internet infrastructure of the US because of its routers, switches, and networking solutions. Famous digital names like Webex and Meraki come under the umbrella of this trademark.
40. Adobe
Adobe is a leader in creative software, with its trademark being a representative of famous products like Photoshop, Adobe Acrobat, and Adobe PDF.
41. Netflix
Netflix needs no introduction in the entertainment world. The trademark is globally famous for being amongst the pioneers of OTT platforms as well as a production house for numerous popular shows.
42. Unilever
Unilever is another leading brand known for its wide range of consumer products. Its trademark portfolio comprises of famous names like Dove, Lifebuoy, and Knorr.
43. AT&T
In the world of telecommunication and media channels, the AT&T trademark is known by every person in the US. The trademark has acquired multiple famous media houses and distributors such as DirecTV, WarnerMedia, and HBO Max.
44. ExxonMobil
ExxonMobil is a global leader in the energy sector. Its trademark is representative of famous names like Esso, a brand that has a significant presence in oil and gas.
45. American Express
American Express is a renowned brand because of its premium credit cards and exceptional customer service. Its trademark portfolio consists of important marks like Amex, Centurion, and Membership Rewards.
46. Costco
Costco is another leading brand in the area of wholesale shopping. The brand has a vast range of affordable everyday-use products and provides services under its trademarks of Kirkland Signature, and Gold Star Membership.
47. UPS
The UPS trademark is known for its revolutionized package delivery services. It is represented by the distinctive brown uniforms and trucks having the brand’s name and slogan “What Can Brown Do for You?”
48. Wells Fargo
Wells Fargo’s stagecoach logo is representative of its historic roots in banking and transport. The brand is considered today a major name in consumer banking for its speedy digital payment services like Zelle.
49. Chevron
Chevron is another leading name in the global energy sector, known for its focus on sustainable and cleaner fuel technologies. It represents several notable products like the Techron additives and the Delo lubricants.
50. FedEx
FedEx is known by the general public for its fast and reliable delivery services, especially with its Express and Overnight services. Its logo stands for speed and precision.
Sahil Malhotra
Sahil Malhotra is an Intellectual Property Attorney, who founded Drishti (“vision”) law because of his vision in protecting dreams and ideas.
He provided individuals and small businesses with an opportunity to enhance their IP’s value by helping them register trademarks and successfully argue against office actions. In addition to his training and experience, he has been deeply involved in the multifaceted IP portfolio at UIC and continues to be associated with IP organizations and conferences.
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