Drishti Insights

A registered trademark gives companies financial and competitive advantages while assisting in brand protection.  Establishing exclusive rights to a name, logo, or slogan stops other people from using similar marks. In addition to providing legal protection,...

Patents provide inventors with exclusive rights to their inventions for a set period, preventing others from making, using, or selling the invention without permission. This protection encourages innovation by allowing inventors to benefit financially from their...

Patents legally protect inventions, which stop unauthorized production, use, or sale. The type of patent, government fees, legal costs, and the complexity of the invention are some of the variables that affect the cost of getting a patent. By getting a patent you earn...

A strong brand identity is essential for a food truck’s success. A memorable name, logo, and slogan help customers recognize and trust your business.  However, if these elements aren’t legally protected, another business could use them, leading to confusion and lost...

Trademark disputes are common in business, especially when well-known brands seek to protect their intellectual property.  One such case involves Stanley Black & Decker and Pacific Market International (PMI) two companies connected by branding yet embroiled in a...

To secure patent protection inventors and businesses need to determine whether their invention requires a utility patent or a design patent according to its specific nature.  These two protection mechanisms operate differently even though they offer legal defense. ...

Through the Madrid Protocol applicants can obtain trademark protection in several countries by filing one unified application.  Each designated trademark office uses national laws for application examination while benefiting from the Madrid Protocol's process...

The board game market has experienced substantial growth in recent years because independent creators alongside established publishers launched new innovative games to the market.  You need to develop a recognizable brand regardless of whether you create complex...

A product package functions beyond its role as a container because it expresses brand identity while communicating value to customers and differentiating products from market competitors. The absence of legal packaging design protection enables copycats to steal...

As the world’s second-largest economy, China offers a large number of opportunities for U.S. businesses. Whether you want to manufacture goods, sell products, or expand your brand’s footprint, China’s booming market is hard to ignore. However, entering this market...