Drishti Insights

The term "dupe" has become increasingly prevalent in the ever-evolving fashion landscape. It refers to products that closely resemble high-end items but are sold at a fraction of the price. Unlike counterfeits, dupes do not bear the original brand's name or logo, yet...

The process of trademarking a brand with the United States Patent and Trademark Office (USPTO) is one of the most secure methods of safeguarding the image of your brand, reputation, and equity.  However, not all applications reach the final approval stage as the...

Trademarks are very significant in safeguarding one’s intellectual property since it guarantees that the identity of the brand will not be changed by third parties.  However, with the expansion of trademark registration across the world, there have also been...

Buying a trademark is one of the most effective strategies for creating a brand within the shortest time possible without having to register it.  A trademark is a company’s name, logo, or motto, and it is always easier to take over a trademark than to build it from...

What is a Combined Section 71 & 15 declaration? A trademark serves as an important tool in the defense of the identity of a brand so that its name, logo, or jingle is not taken by another competitor. But as the trademark owner, you have more obligations to...

Trademarks are very important in the process of branding your company and this is because, in the current world with so many companies, you will need to protect the identity of your company. However, registering a trademark is one thing—using it means filing it...

To protect a brand, there is always a journey, and one important process is filing for a trademark at the United States Patent and Trademark Office. This process is split into several stages and for each stage, the application gets closer to a formal registration and...

Trademark registration is one of the most important processes a business needs to undertake in a bid to safeguard the business, products, and services from being counterfeited.  Trademarking is not only a legal right, but it also creates a position in the market for a...

The Nice Classification system is a vital tool in trademark applications to sort goods or services and enable business entities to protect their products and services.  This system categorises products and services into 45 classes which are categories so that when...

Brand protection in the global market is very important when it comes to business expansion and safety in the modern world market.  Although it is possible to obtain a trademark within the European Union which provides protection across all of the member states, it...