Drishti Insights

Trademarking a construction company name is essential since the competition in the construction market is immense in the U.S. In this regard, four important steps must be followed down to the T to obtain fool-proof protection. As a construction business owner, you...

Trademark owners acquire complete rights to protect and enforce their intellectual property rights after registering the work with the United States Patent and Trademark Office (USPTO). So if a trademark owner comes across an infringement of their mark, they have the...

An interesting aspect of intellectual property law is that famous trademarks are treated differently from the other trademarks. They receive enhanced protection and have a wide range of exclusive rights. The reason for such 'favouritism' is that the trademarks are...

Korean companies hold a significant share of the U.S. market. Some renowned names like Samsung or LG have their origins in Korea and have established themselves as leaders in the consumer electronics field in the U.S.  Other than these, there is a rising trend in the...

A jewellery brand, just like any other artistic business, involves creativity. Anyone who has ever purchased or desired a jewellery item knows that there is fierce competition in this market to stand out as a unique and high-end brand. The brand name itself becomes a...

In the dietary and nutritional supplement industry competition is stiff, thus a good and distinguishing brand name is crucial. A good name differentiates your product from the millions of products out there and also gains the trust and loyalty of the consumers. It is...

In the current world, the healthcare sector is so competitive and therefore requires that a medical practice develop a good brand image. Indeed, one of the best ways of protecting that identity is through the acquisition of a trademark. Registered trademark enables...

Recently, a legal controversy was sparked in Pune involving one of the world's most recognized fast-food chains—Burger King. The case pertains to the issue of trademark infringement and its outcome has initiated conversations amongst businesspeople. The case serves as...