Drishti Insights

An interesting aspect of intellectual property law is that famous trademarks are treated differently from the other trademarks. They receive enhanced protection and have a wide range of exclusive rights. The reason for such 'favouritism' is that the trademarks are...

Korean companies hold a significant share of the U.S. market. Some renowned names like Samsung or LG have their origins in Korea and have established themselves as leaders in the consumer electronics field in the U.S.  Other than these, there is a rising trend in the...

A jewellery brand, just like any other artistic business, involves creativity. Anyone who has ever purchased or desired a jewellery item knows that there is fierce competition in this market to stand out as a unique and high-end brand. The brand name itself becomes a...

In the dietary and nutritional supplement industry competition is stiff, thus a good and distinguishing brand name is crucial. A good name differentiates your product from the millions of products out there and also gains the trust and loyalty of the consumers. It is...

In the current world, the healthcare sector is so competitive and therefore requires that a medical practice develop a good brand image. Indeed, one of the best ways of protecting that identity is through the acquisition of a trademark. Registered trademark enables...

Recently, a legal controversy was sparked in Pune involving one of the world's most recognized fast-food chains—Burger King. The case pertains to the issue of trademark infringement and its outcome has initiated conversations amongst businesspeople. The case serves as...

Designers and creators have numerous copyrights under their umbrella due to the nature of their job. The situation is marginally different for creators who work as freelancers because the copyrights of those creative works are transferred to the entity that hired the...