by Sahil M. | Dec 30, 2022 | Trademark
Are you the proud owner of a creative business endeavour or an entrepreneur with dreams of making it big? Have you, as a brand owner, ever wondered when brand protection begins? Rest assured, investing in trademark protection for your brand is an important step for... 
by Sahil M. | Dec 23, 2022 | Trademark
Any brand-building process starts with ensuring your name/logo/slogan is unique and highly likely to be registered as a trademark at the United States Patent and Trademark Office (USPTO). At times, applicants are relieved merely by the fact that the search they... 
by Sahil M. | Dec 15, 2022 | Trademark
With the FIFA 2022 World Cup semi-finals wrapping up, I wanted to discuss how brand owners can learn from the football world. As the principal attorney at Drishti Law, I help creatives, small businesses, and entrepreneurs protect and develop their IP portfolios. Today... 
by Sahil M. | Dec 10, 2022 | Trademark
When you file a trademark application with the United States Patent and Trademark Office (USPTO), you can expect an Office Action in response to your application. This is a letter from the USPTO examiner that explains why your mark has been refused registration and... by Sahil M. | Nov 27, 2022 | Trademark
Applying to register a trademark can be lengthy and complicated. A misunderstanding of the process can lead to a refusal of the applied-for mark when the specimen does not meet the required standards. This may mean you receive an “ornamental refusal” from the United...