by Sahil M. | Sep 22, 2026 | Insights
Key Takeaways Generative AI has made it faster and cheaper than ever to create convincing lookalike brands, logos, and marketing materials that trade on someone else’s established trademark rights. Existing trademark law applies to this threat, but enforcing it...
by Sahil M. | Sep 21, 2026 | Insights
Key Takeaways A personal name can be registered as a federal trademark in the United States, but the USPTO applies a stricter standard to names than to invented or arbitrary marks. The key question is whether your name functions as a brand identifier rather than...
by Sahil M. | Sep 18, 2026 | Insights
Key Takeaways TikTok Shop’s brand protection system is only as strong as the trademark rights behind it. A federal trademark registration is the foundation that gives sellers real, enforceable power on the platform and off it. ● TikTok Shop has a...
by Sahil M. | Sep 12, 2026 | Intellectual Property
In 2026, your online brand presence must be a living, breathing organ. Over 77% of small businesses are estimated to use social media to build brand awareness. The power to drive revenue through social media cannot be understated. However, with great power comes great...
by Sahil M. | Sep 12, 2026 | Copyright, Intellectual Property, Trademark
Many businesses with a registered trademark of the company name often find themselves in domain name disputes due to cybersquatting. As a brand owner, applying a trademark-specific dispute resolution policy is essential to recover the desired domain name from the...
