Drishti Insights

Our blog posts and podcast episodes provide helpful information on trademarks, trade secrets, copyrights, firm news, and the latest developments in the law.

Our Blogs

What Is A Trade Dress?

What Is A Trade Dress?

Businesses aim for a unique identity within the versatile field of commerce which would set them apart from their counterparts or competitors. Primarily this is done in the form ofย trademark protection which safeguards logos and brand names but beyond that, the...

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How To Use Trademark To Build Your Toy Brand

How To Use Trademark To Build Your Toy Brand

Toy industry is a competitive and concentrated field of commerce because its primary customers are children. The LEGO Group alone reported record revenue of DKK 83.5 billion (more than $12 billion) in 2025, up 12% on the year before. Toy brands have to be extremely...

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Getting Trademark For Virtual Goods

Getting Trademark For Virtual Goods

With the rise in the metaverse commerce, the protection granted under the intellectual property laws for the physical goods and services appears to be in demand for the virtual products as well. With the passage of time, it has become incumbent for the virtual brand...

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What is Acquired Distinctiveness- 2(f) Claims

What is Acquired Distinctiveness- 2(f) Claims

Every trademark should be unique and distinctive, one of the core examination aspects the USPTO considers before granting an applicant a trademark registration.  Only trademarks that inherently stand out or have gained distinctiveness can be registered on the...

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