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Trademark Opposition Proceedings: the Basics
If a mark published for opposition is of concern to an owner of an already registered mark, the United States Patent and Trademark Office (USPTO) offers trademark opposition proceedings as a protection tool in the form of pausing the registration process. This process...
Can A USPTO Trademark Be Cancelled?
To protect their brands (and the hard work that goes into creating them), businesses must register trademarks with the United States Patent and Trademark Office (USPTO). However, there are several reasons why a trademark may be cancelled – here we’ll outline the most...
Trademark Enforcement: How To Prevent Devaluation Of Your Brand
In the business world, a trademark can be one of your most valuable assets. It's what separates your company from others in your industry and can help you build a strong brand reputation. However, trademarks can also be devalued if they're not properly protected. In...
4 Ways to Lose the Rights Associated with a Trademark
Did you know that certain ways can lead you to to lose the rights associated with your trademark? It’s true! And if you’re an owner of a trademark, it’s important to be aware of them. A trademark can potentially be owned in perpetuity, but the lack of proper...
What is the Trademark Filing Basis? Better Understanding Your Options: Trademark Filing Basis Explained
Do you know what is the appropriate Trademark Filing Basis for your application? This is a question that I am often asked by clients. In this post, I will provide an overview of the different trademark filing bases and explain the options available to applicants. By...
Understanding Trademark Infringement: A Cannabis and CBD Brands Case
The cannabis and cannabidiol (CBD) market in the United States has experienced massive expansion in recent years. With total cannabis revenue expected to reach $47 billion in 2026 and continued growth through the decade, competition is fierce in every segment from...
Trademark Registration: When are Consent & Coexistence Agreements Required?
You've come up with a clever, new company name or product name. You want to make sure no one else can use it, so you consider trademark registration. But in some cases, competitors use consent and coexistence agreements for brands that would otherwise cause a...
The Spectrum Of Distinctiveness In The Trademark Law
When it comes to intellectual property, there are a few key concepts that business owners need to understand to make informed decisions about protecting their creations. One of these concepts is the spectrum of distinctiveness, which refers to how identifiable a mark...
The Best Practices for Creating a Successful Slogan
Do you want your business to be the next big thing? Of course, you do! And one of the best ways to make that happen is by having a catchy, memorable slogan. Slogans can help people remember your brand, and they can be used in marketing materials, on websites, and even...
The Imperative Guide to Asset Management: Your Logo
Have you ever created a logo for your business and then just let it collect virtual dust on your computer? If so, you're not alone. A lot of business owners put a lot of time and effort into their logo, but then don't know what to do with it after that. In this blog...