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What is the Trademark Filing Basis? Better Understanding Your Options: Trademark Filing Basis Explained
Do you know what is the appropriate Trademark Filing Basis for your application? This is a question that I am often asked by clients. In this post, I will provide an overview of the different trademark filing bases and explain the options available to applicants. By...
Understanding Trademark Infringement: A Cannabis and CBD Brands Case
The cannabis and cannabidiol (CBD) market in the United States has experienced massive expansion in recent years. With total cannabis revenue expected to reach $47 billion in 2026 and continued growth through the decade, competition is fierce in every segment from...
Trademark Registration: When are Consent & Coexistence Agreements Required?
You've come up with a clever, new company name or product name. You want to make sure no one else can use it, so you consider trademark registration. But in some cases, competitors use consent and coexistence agreements for brands that would otherwise cause a...
The Spectrum Of Distinctiveness In The Trademark Law
When it comes to intellectual property, there are a few key concepts that business owners need to understand to make informed decisions about protecting their creations. One of these concepts is the spectrum of distinctiveness, which refers to how identifiable a mark...
The Best Practices for Creating a Successful Slogan
Do you want your business to be the next big thing? Of course, you do! And one of the best ways to make that happen is by having a catchy, memorable slogan. Slogans can help people remember your brand, and they can be used in marketing materials, on websites, and even...
The Imperative Guide to Asset Management: Your Logo
Have you ever created a logo for your business and then just let it collect virtual dust on your computer? If so, you're not alone. A lot of business owners put a lot of time and effort into their logo, but then don't know what to do with it after that. In this blog...
A Tool to Expand Your Intellectual Property Protection: The Trade Dress
No matter the industry, all businesses benefit from strong intellectual property (IP) protection. Within IP, your brand’s image is a valuable asset that can help businesses maintain a competitive edge and protect their innovations. In this blog post, we'll discuss a...
Trademark Issues? How to Avoid Pitfalls in your Brand Journey
As an entrepreneur, you know the importance of protecting your brand. But did you know that some common trademark issues can trip you up along the way? In this post, we'll go over some of the most common pitfalls and how to avoid them. So whether you're just starting...
How Do People End Up Losing Their Trademark Rights?
A Trademark is an intellectual property which consists of a distinct sign or illustration that identifies products and services from a particular source and differentiates them from other products and services. The trademark owner may be a legal entity, a business...
Top 5 IP Challenges that Brands & Businesses Face.
A brand or business value and success in the market is directly proportional to having a strong intellectual property portfolio. This stems from having an adequate trademark registration, patent protection and copyright, which allows clients to have maximum gain from...