Our Blogs
Why and How to Trademark a Clothing Line?
https://youtu.be/SbwHp2TScpo Why does a clothing brand need federal trademark protection? Brand loyalty and visibility in the fashion industry: Nike didn't stop at just protecting the checkmark, and neither should you. Your brand will start with a name, logo, and...
Cannabis Trademarks – Everything You Need to Know
In 2023, Cannabis & CBD (Hemp) brands will continue to face challenges in brand development if they don't have a coherent portfolio-building strategy. Cannabis is still federally illegal under the Controlled Substances Act (CSA). But Hemp is legal, and so are...
What Is Notice Of Opposition?
Are you a small business, creative, or start-up eager to protect and develop your intellectual property (IP) and bring it to market? Do you know what difficulties may arise in the process? Notice of Opposition is one such difficulty. But don’t worry; this blog post...
Things To Remember When Writing Your Description Of Goods And Services In A USPTO Trademark Application
One of the key aspects of your trademark application is the description of the goods or services of your brand. It is essential to get the answer to this question right because it determines the scope of protection afforded to your trademark. This blog will help you...
Should You Trademark Your Brand? | Are Trademarks Necessary
When you’re focused on establishing your small business or creative career, it can be tempting to ask yourself, “Should I invest in a trademark?” It can often seem like just another layer of bureaucracy that takes time and money away from running the business. But...
Trademark Protection: Should I Get A Trademark Or LLC For My Business Name?
Are you the proud owner of a creative business endeavour or an entrepreneur with dreams of making it big? Have you, as a brand owner, ever wondered when brand protection begins? Rest assured, investing in trademark protection for your brand is an important step for...
What is a Comprehensive Trademark Search? – Ask an Attorney
Any brand-building process starts with ensuring your name/logo/slogan is unique and highly likely to be registered as a trademark at the United States Patent and Trademark Office (USPTO). At times, applicants are relieved merely by the fact that the search they...
FIFA World Cup 2022: What Brand Owners Can Learn From The Professional Soccer Business
With the FIFA 2022 World Cup semi-finals wrapping up, I wanted to discuss how brand owners can learn from the football world. As the principal attorney at Drishti Law, I help creatives, small businesses, and entrepreneurs protect and develop their IP portfolios. Today...
Geographically Descriptive Refusal USPTO Office Action – What This Means For You
When you file a trademark application with the United States Patent and Trademark Office (USPTO), you can expect an Office Action in response to your application. This is a letter from the USPTO examiner that explains why your mark has been refused registration and...
How to Avoid an Ornamental Refusal During your USPTO Trademark Application
Applying to register a trademark can be lengthy and complicated. A misunderstanding of the process can lead to a refusal of the applied-for mark when the specimen does not meet the required standards. This may mean you receive an “ornamental refusal” from the United...