Drishti Insights

Product packaging plays a pivotal role in how consumers perceive brands and make buying decisions. A unique packaging design not only helps products stand out on crowded shelves but also builds brand affinity and trust.  Because packaging can be copied by competitors...

As the world’s second-largest economy, China offers a large number of opportunities for U.S. businesses. Whether you want to manufacture goods, sell products, or expand your brand’s footprint, China’s booming market is hard to ignore. However, entering this market...

Innovation drives business growth, but protecting that innovation is just as important as creating it. In the U.S., many entrepreneurs and companies rely on a strong patent protection strategy to secure exclusive rights to their inventions and prevent competitors from...

When it comes to the issue of trademarks, it is vital to know something about the classification of goods and services. Trademark classes organize related goods and services for a better understanding of the rights of a specific mark.  Trademark class 9 is one of the...

The United States Patent and Trademark Office (USPTO) has recently made a number of changes to its fee schedule to take effect on January 19, 2025, both in trademark and patent filings.  These changes are intended to address changes in the costs of operating the...

The term "dupe" has become increasingly prevalent in the ever-evolving fashion landscape. It refers to products that closely resemble high-end items but are sold at a fraction of the price. Unlike counterfeits, dupes do not bear the original brand's name or logo, yet...

Obtaining a federal trademark registration with the United States Patent and Trademark Office (USPTO) is one of the most important steps a business can take to protect its brand. But what happens when your application is rejected? Many entrepreneurs and business...

Trademark registration is a critical tool for businesses to protect their brand identity and secure exclusive rights in commerce. Yet the very system designed to safeguard those rights has become a target for scams that prey on applicants and registrants. Fraudsters...

Buying a trademark is one of the most effective strategies for creating a brand within the shortest time possible without having to register it.  A trademark is a company’s name, logo, or motto, and it is always easier to take over a trademark than to build it from...

What is a Combined Section 71 & 15 declaration? A trademark serves as an important tool in the defense of the identity of a brand so that its name, logo, or jingle is not taken by another competitor. But as the trademark owner, you have more obligations to...