Drishti Insights

Obtaining a federal trademark registration with the United States Patent and Trademark Office (USPTO) is one of the most important steps a business can take to protect its brand. But what happens when your application is rejected? Many entrepreneurs and business...

Trademark registration is a critical tool for businesses to protect their brand identity and secure exclusive rights in commerce. Yet the very system designed to safeguard those rights has become a target for scams that prey on applicants and registrants. Fraudsters...

Buying a trademark is one of the most effective strategies for creating a brand within the shortest time possible without having to register it.  A trademark is a company’s name, logo, or motto, and it is always easier to take over a trademark than to build it from...

What is a Combined Section 71 & 15 declaration? A trademark serves as an important tool in the defense of the identity of a brand so that its name, logo, or jingle is not taken by another competitor. But as the trademark owner, you have more obligations to...

Trademarks are very important in the process of branding your company and this is because, in the current world with so many companies, you will need to protect the identity of your company. However, registering a trademark is one thing—using it means filing it...

Registering a trademark involves several procedural stages, and one of the most important is when the application is approved for publication. If you’ve filed a trademark application and received this status update, it means your application has passed an important...

Trademark protection is vital for your brand identity, but trademark registration can sometimes feel slow and unpredictable. Many business owners start the process with excitement, only to face extended wait times that impact product launches or enforcement planning....

The Nice Classification system is a vital tool in trademark applications to sort goods or services and enable business entities to protect their products and services.  This system categorises products and services into 45 classes which are categories so that when...

Brand protection in the global market is very important when it comes to business expansion and safety in the modern world market.  Although it is possible to obtain a trademark within the European Union which provides protection across all of the member states, it...

When companies begin to internationalize, it becomes important to seek protection for their ideas in these new locations to prevent entities from copying them and to save on possible legal battles.  To protect their brand, it is critical for Chinese companies,...